Praline is a creative design agency based in London. We connect brands and culture and believe in creating emotional connections and crafted implementations. We work for a diverse range of clients, from start-ups to global brands, art galleries and major museums.

Established in 2000 by David Tanguy, the studio has matured into a highly regarded design agency, having worked with clients such as TATE, V&A, Rogers Stirk Harbour + Partners, Alison Brooks Architects, Harvard GSD, Central Saint Martins, Taschen, Penguin, London Craft Week and many others.

Our work has been recognised with awards from D&AD, Fedrigoni awards, Art Directors’ Club, RSA, 100 Show Chicago, British Book Awards, Waterstone’s Book of the Year…


David Tanguy

Founder and Creative Director

David graduated from Central Saint Martins (BA Graphic Design) and founded Praline in 2000. Since then, he has gathered around him a dedicated team of highly talented individuals, all sharing his love and understanding of type and the purity of the form.

David has created numerous successful projects worldwide, encompassing graphic design to branding, exhibitions and art direction. He has worked with clients including Tate, the Royal Academy of Arts, Barbican, Harvard GSD, V&A and many others. He has designed numerous books for international publishers and art galleries, and his work has been recognised with several international awards. He is the co-author of the books Unforgotten New York (Prestel, 2015), Pop City – New York (Editions du Chêne, 2016) and The Scale of Things (Quadrille, 2017).

Sandra Marchand

Project Manager

Sandra graduated from University Paris 1 Pantheon-Sorbonne (MA Research in History of Arts) and IMPGT (MA in Cultural Organisations’ Management) before joining Praline in 2015.

Previously Sandra worked for a number of cultural organisations including Festival d’Aix, RMN – Grand Palais and within the cultural engineering sector for the artistic production company ARTER (Paris). At ARTER she managed the production of the exhibition of Françoise Huguier, at the European House of Photography, Paris.

Sandra is currently on maternity leave and is being covered by Corail Bourrelier.

Al Rodger

Senior Graphic Designer

Al graduated from Central Saint Martins (BA Graphic Design) and worked at Pajama branding consultants before joining Praline in 2008.

After 10 years of experience, Al has led many design projects across branding, print, digital and exhibition design, with a proven record of strategic design thinking across print and digital media.

Al has previously worked on film titles, book design and promotional materials for the PALIO film and on the exhibition graphics for the touring exhibitions ‘Into the Unknown’ (London and Athens), ‘Designing 007 – Fifty years of Bond Style’ (London, Toronto, Shanghai, Madrid, Paris …) and RSHP exhibitions (Barcelona, Madrid and Singapore). Al has also designed books for artists such as David Annesley, Fabienne Verdier, Peter Blake, David Hockney and Heston Blumenthal.

Maëlle Christien

Senior Graphic Designer

Maëlle has studied at various universities in France, most notably École Estienne in Paris. She gained a BA in Fine Arts, then a degree in Arts and Communication and finally an MA in Graphic Design and Cultural Management

Before joining Praline in 2017, Maëlle worked at the Paris-based studio, Baldinger Vu-Huu. She then relocated to London, freelancing at various design studios.

At Praline, Maëlle has worked on a book for Thames & Hudson, the identity for art collectors, De Bueil & Ract-Madoux and the rebranding and marketing campaigns for Le Lieu Unique.

Martí Palau

Graphic Designer

Martí graduated from ELISAVA Barcelona School of Design in 2013. He worked for studios like BBDO, DesignStudio, Mother Design and Kiku Obata & Company, giving him an extensive knowledge of the current design practice.

At Praline, he has been the lead designer of the Immortalised exhibition for Historic England, and has been the designer in charge of Britain at War for Porthcurno’s Telegraph Museum. He currently works for a wide range of clients, such as TATE, Taschen and Primark.

Tom Breeton

Graphic Designer

Tom studied Graphic Design at Camberwell College of Arts before starting his career at the Swedish fashion brand, COS. In 2015 he joined the global affairs and lifestyle magazine, Monocle. A year later he moved upstairs to join Monocle’s sister company, Winkreative where he worked on projects for a diverse range of international clients, including Lexus and Air Canada.

He joined Praline full-time in 2018 and has since worked on projects for the British School at Rome, contemporary art gallery Blain|Southern and Kwik, a start-up based in Nigeria.

Hollie Smith

Graphic Designer

Hollie graduated from Camberwell College of Arts in 2015 (BA Graphic Design) and then moved to Milan, where she worked as a graphic designer for the design studio Circular and as an editor and designer for the online magazine Designboom.

Hollie joined Praline after moving back to London in 2018 and is now working on a number of projects for clients such as Desert Rose and Yale University Press.

Corail Bourrelier

Project Manager (maternity cover)

Corail has a MA in Urban Systems Engineering and has been in charge of the delivery of a number of large-scale art projects, like Sculpture in the City 2017 and 2018 for the City of London. She joined Praline in 2018, and is currently handling production of design projects, along with the administrative and financial management of the studio.

Sara Esteves

New Business and Communication Assistant

Sara graduated from Central Saint Martins (BA Culture, Criticism and Curation) in 2016. She went on to work in both the editorial and publishing teams at Wallpaper* Magazine, before joining the Praline team in October 2018.



Harvard University Graduate School of Design

Roger Stirk Harbour + Partners

British Council

Mayor of London

Art Night

Peckham Platform





V & A

National Portrait Gallery

London Craft Week


Royal College of Art


Waddington Custot

British Library

le coq sportif

Costa Navarino

University College London

Historic England


Onassis Cultural Centre

Collection de Bueil & Ract-Madoux

FACT Liverpool


university of the arts london





Candida Stevens Gallery

Whitechapel Gallery

Morey Smith

Leadership Quintet


Le Lieu Unique

Somerset House

Centre Pompidou

Cadogan Estates

Thames & Hudson





British School at Rome


AB Rogers Design


Creative Design Agency