Praline is a design studio specialised in branding, digital and culture.
We help ambitious entrepreneurs, startups, brands and organisations engage with the world through strategic and inspired design.
For the past 20 years we’ve been building strong relationships with our clients to create meaningful, innovative and lasting work.
Founder and Creative Director
David graduated from Central Saint Martins (BA Graphic Design) and founded Praline in 2000. Since then, he has gathered around him a dedicated team of highly talented individuals, all sharing his love and understanding of type and the purity of the form.
David has created numerous successful projects worldwide, encompassing graphic design to branding, exhibitions and art direction. He has worked with clients including Tate, the Royal Academy of Arts, Barbican, Harvard GSD, V&A and many others. He has designed numerous books for international publishers and art galleries, and his work has been recognised with several international awards. He is the co-author of the books Unforgotten New York (Prestel, 2015), Pop City – New York (Editions du Chêne, 2016) and The Scale of Things (Quadrille, 2017).
Sandra graduated from University Paris 1 Pantheon-Sorbonne (MA Research in History of Arts) and IMPGT (MA in Cultural Organisations’ Management) before joining Praline in 2015.
Previously Sandra worked for a number of cultural organisations including Festival d’Aix, RMN – Grand Palais and within the cultural engineering sector for the artistic production company ARTER (Paris). At ARTER she managed the production of the exhibition of Françoise Huguier, at the European House of Photography, Paris.
Senior Graphic Designer
Al graduated from Central Saint Martins (BA Graphic Design) and worked at Pajama branding consultants before joining Praline in 2008.
After 10 years of experience, Al has led many design projects across branding, print, digital and exhibition design, with a proven record of strategic design thinking across print and digital media.
Al has previously worked on film titles, book design and promotional materials for the PALIO film and on the exhibition graphics for the touring exhibitions ‘Into the Unknown’ (London and Athens), ‘Designing 007 – Fifty years of Bond Style’ (London, Toronto, Shanghai, Madrid, Paris …) and RSHP exhibitions (Barcelona, Madrid and Singapore). Al has also designed books for artists such as David Annesley, Fabienne Verdier, Peter Blake, David Hockney and Heston Blumenthal.
Senior Graphic Designer
Maëlle has studied at various universities in France, most notably École Estienne in Paris. She gained a BA in Fine Arts, then a degree in Arts and Communication and finally an MA in Graphic Design and Cultural Management
Before joining Praline in 2017, Maëlle worked at the Paris-based studio, Baldinger Vu-Huu. She then relocated to London, freelancing at various design studios.
At Praline, Maëlle has worked on a book for Thames & Hudson, the identity for art collectors, De Bueil & Ract-Madoux, the rebranding and marketing campaigns for Le Lieu Unique, and is currently designing an exhibition in a new museum in Lyon, Cité de la Gastronomie.
Hollie graduated from Camberwell College of Arts in 2015 (BA Graphic Design) and then moved to Milan, where she worked as a graphic designer for the design studio Circular and as an editor and designer for the online magazine Designboom.
Hollie joined Praline after moving back to London in 2018 and is now working on a number of projects for clients such as Desert Rose and Yale University Press.
Michael studied Graphic Design at Manchester School of Art, graduating in 2015. From there he moved to London and worked as a graphic designer at Studio Fernando Gutiérrez for three years, where he gained experience on a variety of cultural and commercial projects.
Michael joined Praline in 2019 and is working on an exhibition for the Lyon museum, Cité de la Gastronomie, a new campaign for Art on the Underground, and a book for Noble Rot.
Max graduated from Kingston University (BA Graphic Design) in 2013 after completing the Foundation course at Leeds College of Art. He has since worked at Manchester based studios Modern Designers and Music for clients across the fields of art, culture and commerce, before freelancing with various London based design studios.
Max joined Praline in 2019, and is currently working on projects for D&AD, BLDA Architects and Berlin based hair colouring studio AKC Studio.
New Business and Communication Assistant
Sara graduated from Central Saint Martins (BA Culture, Criticism and Curation) in 2016. She went on to work in both the editorial and publishing teams at Wallpaper* Magazine, before joining the Praline team in October 2018.