Yves Behar: designing ideas

Deep diving into the creative process of a world-renowned designer

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Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Client:   Thames & Hudson Year:   2020 Location:   London, UK Services:   Book Design, Art Direction, Print Production

Designing Ideas is a comprehensive retrospective of Yves Behar’s twenty-year career, with the focus made on more than 40 of his projects, along with an unprecedented insight into the creative process behind them. We set out to create a book that successfully showcases Behar’s inspiring work, and displays it with the same generosity that characterised the written content and the book’s conversational nature.

Yves Behar has redefined the role of the designer in the 21st century. Blending social responsibility with entrepreneurship, he has altered the landscape of designed objects that fill our houses, sense our daily activities, improve disadvantageous lives and enhance everyday experience.

The book’s six main chapters are structured by neon colours, used in large, full page areas. Over these are displayed the text and sketches of each project.

The cover features the designer’s famous Herman Miller chair, unveiled in two close, intriguing crops.

The blind-embossed pages bring the book closer to the world of product design. We asked Fuseprojects to create the six embossed dividers, derived from their recognisable patterns and textures.

Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson
Praline, Graphic Design, Book design, Yves Behar, book cover, Thames&Hudson

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Thank you so much to your team of incredible designers for all their work and creativity on this project. It was an adventure from beginning to end and we are so lucky to collaborate with talented people like you!”

Fuseproject