A new brand for the established Berlin-based hair colourist

Client:   Kurkowitz Colour Year:   2022 Location:   Berlin, Germany Services:   Brand Strategy, Visual Identity, Art Direction

Working in close collaboration with the very talented, two-time Shwarzkopf Colourist of the Year, Andreas Kurkowitz, we re-aligned and re-imagined the visual identity for Berlin-based hair studio, Kurkowitz Colour. A brand with a mission to challenge convention. It’s not about opulence or noise — Kurkowitz Colour is about simplicity and honesty.

In parallel with the launch of the new identity, the studio moved to a new custom-designed space on Potsdamer Straße, in the heart of one of Berlin’s most exciting creative districts.

We embraced this an an opportunity to set the tone of the art direction – capturing the ephemeral moments within the space to celebrate the honesty of the material palette, overlooked details and in-between spaces.

A refined, ever-evolving expression.

As part of our ongoing collaboration with the studio, we have developed and guide an approach to social media strategy and wider communication that conveys the studio’s spirit, whilst reinforcing its identity.

Inspired by the studio’s more rebellious and audacious traits, we took the brand beyond the physical walls of the salon – creating intrigue and provoking interactions.