Openness and elegance across all interactions.
We saw an opportunity to set Softroom apart from their competitors by positioning them as a more dynamic studio.
This translated into developing further Softroom’s character through the website’s design and user interaction. The homepage acts as an elevator pitch that shows Softroom in a nutshell. It was designed to show the practice’s experience, capability and quality at first glance, and to be shown to potential new clients, online and in person.