Clarity and Understanding
We needed to find ways to communicate the Academy’s mission and personality in a much more ownable and user-friendly way. Simplicity was key in bringing real clarity and purpose to the brand. The outcome is an identity that retains a timeless elegance, to always stay relevant in the midst of an ever-changing world.
The redesign of the website called for greater clarity and understanding of who the Academy are, what they do and the information they are presenting to their audiences. In the past the Academy’s output had become fragmented.