Founded by Alison Brooks in 1996, this London-based studio employs cultural research as both catalyst for community engagement and for new forms of architectural expression. While approaching the rebrand, the question we asked ourselves was, ‘How does ABA’s approach to architecture inform their visual identity?’
Client:
Alison Brooks Architects
Year:
2017
Location:
London, UK
Services:
Brand Strategy, Branding, Type Design
Alison Brooks Architects is recognised as one of the UK’s most influential and internationally acclaimed design practices. Their brand needed to be very specific to them, it should adopt the characteristics and values of the practice and their approach to architecture; whilst having a really simple design that is extremely clear and strong.
Founded by Alison Brooks in 1996, this London-based studio employs cultural research as both catalyst for community engagement and for new forms of architectural expression. While approaching the rebrand, the question we asked ourselves was, ‘How does ABA’s approach to architecture inform their visual identity?’
We needed to place an emphasis on this strong ethos. Looking to make a visual distinction through strong typographic treatment, we needed to place Alison Brooks Architects’ brand as a reflection of their professionalism and attention to detail they have for every type of project.
If they wanted to be portrayed as a practice that creates architecture with personality, we needed to look into letter forms that express this position.
To achieve this, we developed their own bespoke typeface ABNormal. This new typeface places an emphasis on being bold and making a statement. The all caps logo provides structure and uniformity.