Art on the underground

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Celebrating 20 years of Art on the Underground

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Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground
Client:   Art on the Underground Year:   2020 on going Location:   London, UK Services:   Campaign Design, Art Direction, Print Production

Art on the Underground invites artists to create art for London’s Underground to be seen by millions of people each day. For the past twenty years they have been producing critically acclaimed projects that are accessible to all and which draw together London’s diverse communities. We were invited to develop a creative campaign that brings together the community members, the staff and these artworks, celebrating the 20 years of AOTU.

The campaign aims to promote the variety of artworks displayed throughout the last twenty years, whilst highlighting connections between the art and the audience. The visual language connects the artwork with the location, the people and their own experiences, communicating the essence of Art on the Underground whilst promoting that the artworks belong to the people.

Art on the Underground asked TFL staff and others involved in projects to pick their favourite artwork from the history of the programme and say what it is that makes it meaningful to them.

 

Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground
Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground
Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground

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Together with Art on the Underground, we commissioned the photographer Alex Ingram to produce a series of portraits for the campaign.

Alex has worked in similar environments and has produced amazing portraits that have a natural and relaxed look which compliments the campaign perfectly.

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Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground
Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground
Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground
Praline, Graphic Design, Campaign, Social Media, Art Direction, Art On The Underground

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To develop this new visual language, we had the opportunity to explore the London Transport Museum Depot for inspiration. From this research we have referenced a variety of shapes, lines and arrows used on previous TFL ephemera, keeping a connection with the transport communication.

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