Mayfair Art Weekend is an annual celebration of the world’s internationally renowned gallery district. They host an extensive programme of events throughout October with galleries all across Mayfair. The programme consists of free exhibitions, events, performances, talks and tours which allows the general public to get close to the world of art.
The identity and programme needed to be vibrant, approachable and focus on celebrating the world of art and creativity.
Inspired by the idea of exploration, we created a concept for the programme that could play upon the idea of a map, with twisting paths which lead to multiple directions – creating shapes which overlap and intersect. These shapes are also a nod to ribbons and streamers which links to the idea of celebration
We pushed their brand colour, Mayfair Green, to a more vibrant hue in order to inject energy and to communicate the theme of festivity. This colour could be seen all over Mayfair.
