The New Belmond Directories
Belmond, renowned for their collection of luxury hotels, trains, river cruises and safaris across the globe, approached us to reimagine and design their properties’ printed directories, found in each of their iconic locations. Tasked with enhancing the guest experience, we transformed the directories into a lighter, more practical format, perfect for travellers to carry along as they relax by the beach or embark on their next adventure. By adapting the binding and format we’ve made better use of Belmond’s beautiful imagery, creating a more immersive and inspiring companion for guests.
As part of the design exploration, we also fine-tuned Belmond’s logo to ensure optimal usage across both printed and digital formats, maintaining consistency and elegance in every detail.
Beyond print, Belmond’s marketing team required a seamless digital solution – one that extended beyond static PDFs. We designed an editable digital magazine and responsive website, allowing the directories to evolve effortlessly. The new digital format included an enhanced listings section, making it easy for guests to explore and navigate property details with clarity and elegance.
Our redesign bridges the physical and digital, ensuring every interaction with the directory reflects Belmond’s signature sophistication and inspires journeys yet to come.
“Before working with Praline, we were dealing with high costs, low-quality deliverables, and a lack of creativity. Praline completely changed that for us. They delivered exceptional quality and creativity while genuinely focusing on finding long-term solutions. Their ability to provide quality material within an agreed budget and timeline was impressive, and their creative support in reimagining our tools and collaterals contributed significantly to the success of these deliverables.”
Mathieu Dreano – Marketing Manager, B2B & Commercial, Belmond
“Our directory has been warmly received by our teams, and we anticipate similar positive feedback for our Signature Suites & Villas digital brochure. I highly recommend Praline to anyone looking for a creative team that can meet your budget while crafting solutions tailored to your immediate and long-term needs.”
Mathieu Dreano – Marketing Manager, B2B & Commercial, Belmond