Praline is a creative agency. We connect brands and culture and believe in creating emotional connections and crafted implementations. We work for a diverse range of clients, from start-ups to global brands, art galleries and major museums.

Established in 2000 by David Tanguy, the studio has matured into a highly regarded design agency, having worked with clients such as TATE, V&A, Rogers Stirk Harbour + Partners, Alison Brooks Architects, Harvard GSD, Central Saint Martins, Taschen, Penguin, London Craft Week and many others

Our work has been recognised with awards from D&AD, Fedrigoni awards, Art Directors’ Club, RSA, 100 Show Chicago, British Book Awards, Waterstone’s Book of the Year…


David Tanguy

Founder and Creative Director

David graduated from Central Saint Martins (BA Graphic Design) and founded Praline in 2000. Since then, he has gathered around him a dedicated team of highly talented individuals, all sharing his love and understanding of type and the purity of the form.

David has created numerous successful projects worldwide, encompassing graphic design to branding, exhibitions and art direction. He has worked with clients including Tate, the Royal Academy of Arts, Barbican, Harvard GSD, V&A and many others. He has designed numerous books for international publishers and art galleries, and his work has been recognised with several international awards. He is the co-author of the books Unforgotten New York (Prestel, 2015), Pop City – New York (Editions du Chêne, 2016) and The Scale of Things (Quadrille, 2017).

Sandra Marchand

Project Manager

Sandra graduated from University Paris 1 Pantheon-Sorbonne (MA Research in History of Arts) and IMPGT (MA in Cultural Organisations’ Management) before joining Praline in 2015. 

Previously Sandra worked for a number of cultural organisations including Festival d’Aix, RMN – Grand Palais and within the cultural engineering sector for the artistic production company ARTER (Paris). At ARTER she managed the production of the exhibition of Françoise Huguier, at the European House of Photography, Paris.

Sandra is currently managing projects as well as the studio’s administration and finances. 

Al Rodger


Al graduated from Central Saint Martins (BA Graphic Design) and worked at Pajama branding consultants before joining Praline in 2008.

After 10 years of experience, Al has led many design projects across branding, print, digital, exhibition design and has a proven record for strategic design thinking across print and digital media. Previously, Al has worked on film titles, book design and promotional materials for the PALIO film and on the exhibition graphics for the touring exhibition ‘Designing 007 – Fifty years of Bond Style’ (London, Toronto, Shanghai, Madrid, Paris …) and RSHP exhibitions (Barcelona, Madrid, Singapore). Al has also designed books for artists such as Fabienne Verdier, Peter Blake, David Hockney and Heston Blumenthal. Al continues to work with clients such as Alison Brooks Architects and the British School at Rome on their communication documents. 

Al is currently working on the wayfinding signage for the new private wing at Harefield Hospital and the exhibition graphics and marketing materials for ‘Into the Unknown’, Athens.

Maëlle Christien


Maëlle graduated from École Estienne (BA Digital Image, Graphic Design & Communication) and subsequently gained a Diploma (Arts and Communication) from the same University. Maëlle continued her studies at Paris 13 University (MA Graphic Design and Cultural Management). 

Before joining Praline in 2017, Maëlle worked at the Paris-based studio Baldinger Vu-Huu for three years before re-locating to London where she worked on design projects for the London College of Contemporary Arts, Pearson Business School and Escape Studios. 

Maëlle has just completed the new marketing campaign and website for Le Lieu Unique (France) and is currently designing the catalogue ‘Architect's Houses’ for Thames&Hudson.

Claire Köster


Claire graduated from Central Saints Martins (BA Graphic Communication Design) in 2016 where she specialised in Interaction Design. 

Before joining Praline in 2017, she interned at FutureCorp and Each London. 

Claire is a multidisciplinary print and digital designer with a special interest in web design and creative coding. She has worked on numerous branding, web and print projects at the studio. 

Maria Amaro


Maria graduated from Academy of Art Berlin–Weißensue (BA Visual Communication) and University of Lisbon (BA Multimedia Art). 

Before joining Praline in 2017 Maria was working in Munich for Bureau Borsche. She has previously worked at FABRICA, Fullsix and Euro RSCG. 

Maria is currently working on the new exhibition visual for the Peckham Platform Gallery and is creating a new concept design for a Taschen book.

Madalena Páscoa

New Business and Communication Assistant

Madalena graduated from Nova School of Business and Economics (MSc Economics) and UAL (Digital Marketing course).

Before joining Praline in 2017, Madalena worked as a Marketing and Communications intern at startup Pip & Nut.

Madalena is currently in charge of the studio's communication, as well as its new business ventures.




Harvard University Graduate School of Design

Roger Stirk Harbour + Partners

Royal Academy of Arts

British Council

Mayor of London

Art Night

Peckham Platform





V & A

National Portrait Gallery

London Craft Week


Royal College of Art


Waddington Custot

British Library

le coq sportif

Costa Navarino


university of the arts london




Candida Stevens Gallery

Morey Smith

Leadership Quintet


Le Lieu Unique

Somerset House

Centre Pompidou

Cadogan Estates

Thames & Hudson





British School at Rome


AB Rogers Design


Welcome to Praline

Into the Unknown_Barbican_Graphics_2017