Praline is a creative design agency based in London. We connect brands and culture and believe in creating emotional connections and crafted implementations. We work for a diverse range of clients, from start-ups to global brands, art galleries and major museums.
Established in 2000 by David Tanguy, the studio has matured into a highly regarded design agency, having worked with clients such as TATE, V&A, Rogers Stirk Harbour + Partners, Alison Brooks Architects, Harvard GSD, Central Saint Martins, Taschen, Penguin, London Craft Week and many others.
Our work has been recognised with awards from D&AD, Fedrigoni awards, Art Directors’ Club, RSA, 100 Show Chicago, British Book Awards, Waterstone’s Book of the Year…
Founder and Creative Director
David graduated from Central Saint Martins (BA Graphic Design) and founded Praline in 2000. Since then, he has gathered around him a dedicated team of highly talented individuals, all sharing his love and understanding of type and the purity of the form.
David has created numerous successful projects worldwide, encompassing graphic design to branding, exhibitions and art direction. He has worked with clients including Tate, the Royal Academy of Arts, Barbican, Harvard GSD, V&A and many others. He has designed numerous books for international publishers and art galleries, and his work has been recognised with several international awards. He is the co-author of the books Unforgotten New York (Prestel, 2015), Pop City – New York (Editions du Chêne, 2016) and The Scale of Things (Quadrille, 2017).
Sandra graduated from University Paris 1 Pantheon-Sorbonne (MA Research in History of Arts) and IMPGT (MA in Cultural Organisations’ Management) before joining Praline in 2015.
Previously Sandra worked for a number of cultural organisations including Festival d’Aix, RMN – Grand Palais and within the cultural engineering sector for the artistic production company ARTER (Paris). At ARTER she managed the production of the exhibition of Françoise Huguier, at the European House of Photography, Paris.
Sandra is currently managing projects as well as the studio’s administration and finances.
Al graduated from Central Saint Martins (BA Graphic Design) and worked at Pajama branding consultants before joining Praline in 2008.
After 10 years of experience, Al has led many design projects across branding, print, digital and exhibition design, with a proven record of strategic design thinking across print and digital media.
Al has previously worked on film titles, book design and promotional materials for the PALIO film and on the exhibition graphics for the touring exhibitions ‘Into the Unknown’ (London and Athens), ‘Designing 007 – Fifty years of Bond Style’ (London, Toronto, Shanghai, Madrid, Paris …) and RSHP exhibitions (Barcelona, Madrid and Singapore). Al has also designed books for artists such as David Annesley, Fabienne Verdier, Peter Blake, David Hockney and Heston Blumenthal. Al continues to work with clients such as Alison Brooks Architects and the British School at Rome on their communication documents.
Maëlle graduated from École Estienne (BA Digital Image, Graphic Design & Communication) and subsequently gained a Diploma (Arts and Communication) from the same University. Maëlle continued her studies at Paris 13 University (MA Graphic Design and Cultural Management).
Before joining Praline in 2017, Maëlle worked at the Paris-based studio Baldinger Vu-Huu for three years before re-locating to London where she worked on design projects for the London College of Contemporary Arts, Pearson Business School and Escape Studios.
Maëlle has worked in projects like the marketing campaign and website for Le Lieu Unique (France).
Claire graduated from Central Saints Martins (BA Graphic Communication Design) in 2016, where she specialised in Interaction Design.
Before joining Praline in 2017, she interned at FutureCorp and Each London.
Claire is a multidisciplinary print and digital designer with a special interest in web design and creative coding. She has worked on numerous branding, web and print projects at the studio, with clients like London Craft Week and French art collectors de Bueil & Ract-Madoux.
Following her Fine Art education in Poland (printmaking specialisation), Marta undertook a BA (Hons) Design for Graphic Communication at LCC (2011). Ever since then, Marta has been creating ideas, design and art direction for the culture, fashion and commercial sectors, working on a full time and freelance basis for renowned branding and design studios like Pentagram, Wolff Olins, Proud Creative and J.W Anderson.
Marta has a strong interest in typography, printed matter, exhibition design and identity systems. She has recently completed ISIA Urbino / Werkplaats Typografie Summer School (2017) under Armand Mevis, Maureen Mooren, Johannes Schwartz and Leonardo Sonnoli and Typography Summer School London (2017) under Fraser Muggeridge. At Praline, Marta has worked in projects like the MoreySmith website and the new visual identity for FACT Liverpool.
New Business and Communication Assistant
Madalena graduated from Nova School of Business and Economics (MSc Economics) and UAL (Digital Marketing course).
Before joining Praline in 2017, Madalena worked as a Marketing and Communications intern at startup Pip & Nut.
Madalena is currently in charge of the studio's communication, as well as its new business ventures.