Waddington Custot


Peter Blake: Collage

Waddington Custot

‘Peter Blake: Collage’ is a major new monograph dedicated to the artist’s groundbreaking exploration of collage, featuring a foreword from David Hockney and published by Thames & Hudson, in association with Waddington Custot.

Waddington Custot briefed us to design a book that was a joyous celebration of Peter’s work, appealing to his diverse fan base.

The solution was to produce a book that didn’t conform to the familiar model of typical exhibition catalogues. 

Our biggest goal was to have a completely new and fresh approach to the design, while mirroring the eclectic nature of Blake’s work.

Together with the Waddington Custot team, we created something very visual, drawing links between Blake’s use of colour, his subjects and narratives

For the cover, we went for a graphic approach that spoke to the artist’s appreciation of simple geometric shapes, while referencing key artworks.

The colours chosen are what Peter has used and continues to use repeatedly in his work. The typeface is our own redrawing of Caslon Egyption, chosen for it’s slight imperfections.

For the content, we took inspiration from Peter’s love of type. Why limit ourselves to one typeface or direction, when Peter, in his own work, would never do this.

Throughout the whole book we used over 30 different typefaces, wich were either designed, customised or sourced from the artist’s library of references and his artworks.

For the body copy, we used one typeface, in one weight: A2-Type’s New Rail Alphabet, inspired by Peter Blake’s love of railways, signage and British culture.

As colour plays an important role in the book’s personality, we developed a hierarchy for all the body copy by changing the colour of the text, rather than introducing other weights.

We aimed to push the design and the production of this book so that the outcome shares a measure, even if it’s a small measure, of Peter’s creative playfulness, his love of colour and lettering. 

In doing so, we hope the book is a rewarding reading experience to the those who value Peter’s work most, his ever growing fanbase. 

Edited by: Clare Preston
Paper: Fedrigoni
Printer: Conti Tipocolor

Published by: Waddington Custot and Thames & Hudson