le lieu unique launches its new identity
le lieu unique is a cultural art centre based in Nantes (France). Praline was commissioned to refresh the identity and marketing language.
We art directed the marketing visual for the 2017–18 campaign. We had the chance to work with the talented digital artist Jamie Raap, to create an intriguing and surreal virtual landscape. Besides the branding and communication materials, we’ve also designed their new website developed by Kévin Chassagne.
The collaboration is still ongoing: design of the bar/club programme, and creation of a visual for the Festival ‘Un Autre Orient’… more to come soon
le lieu unique cultural offer is rich and diverse which makes every design a fun and challenging work. If you pass by Nantes, this is definitely a must see!